Archive for the ‘SEO’ Category

Reach on social media

March 22, 2017

Social media and SEO is very important. That´s why you need to follow all the rules of SEO so you don´t end up getting punished by Google.
Another thing to think about for your business is the audience. Who do you want to reach and which platform are they on.

Hashtags (#) are also very helpful because some people use hashtags when they search for information or what is trending right now.

What i have notice on social media is that language is very important, so
that´s why i use english when i am an Twitter and Instagram to reach my audience.

If i stick to using swedish on Twitter the reach is not very good, but when i change to english it works a lot better. The same can be said about Instagram where i now have several followers from the english speaking parts of the world when i am writing about social media and search engine optimization.

reach on social media

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The future for SEO

March 19, 2017

If a business wants to be successful they need to think about the future and what Google ranks. It´s no longer about tweaking the keyword or keywords. Now you have to focus in creating great content that your customers want to consume. The content must be created in a way that it leads to engagement from your visitors and customers. At the same time it is important that your content is shared via social media, because this is what makes your content rank well on Google. If this is going to work your conmpany needs to create and distribute a variety of content of high quality (Jantsch & Singleton.2016:19-20).

SEO for the future