Ett alternativt perspektiv på SEO

Guy Kawasaki & Peg Fitzpatrick som skrivit boken The Art of Social Media – Power Tips for Power Users presenterar ett mycket avvikande förhållningssätt till sökmotoroptimering (SEO) då de resonerar som så att “In our opinion, most search engine optimization (SEO) is bullshit. It involves to read Google´s mind and then gaming the system to make Google find crap” (Kawasaki & Fitzpatrick.2014:68).

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